Caroline Tell is a writer, editor and content strategist across the editorial and brand space. Her work has appeared in The New York Times, The Wall Street Journal, Forbes, The Cut, Condé Nast Traveler and more. She’s held staff positions at Time magazine, Women’s Wear Daily and, from 2011 to 2016, served as senior style contributor to The Observer.
In 2010 Tell was on the forefront of the branded content movement, where as digital editor at Michael Kors, she launched the brand's global editorial content platforms and social media channels. To this day, she works with brands ranging from Bottega Veneta to Marriott International on creating authentic content strategies and narratives that drive engagement, boost sales and tell robust brand stories.
Caroline is also editorial director at luxury women’s brand HATCH, where she oversees all content and copy across marketing and communications, as well as across the brand’s editorial platform, Babe.